Case Study: Major Financial Services Providing Company achieves a Better Digital Insurance Experience with Prolifics

Major Financial Services Providing Company - Customer Case Study

Major Financial Services Providing Company, a long-standing North American financial services provider with millions of customers, wanted to modernize its insurance experience and respond to market pressure with better self-service. Previously, users could only view policy information online, and any changes required paper forms that could take weeks to process. The company partnered with Prolifics to help unlock data trapped in legacy back-end systems.

Prolifics implemented an enterprise-grade operational data store (ODS) and created a canonical data model to unify information from disparate, decades-old systems for the digital front end. This enabled a seamless, 24/7 self-service experience where customers can now make changes such as adding dependents or adjusting coverage online, while also reducing paper-based processing costs and creating new monetization opportunities through increased digital traffic.