Case Study: Major Sport Media Providing Company boosts subscriptions and ad revenue with Prolifics

Integrated Platform Improves Profitability for Major Sports Media Provider

Major Sport Media Providing Company, one of the largest networks of independent sports microsites in the U.S., wanted to better leverage premium content after being acquired by a larger interactive media services provider. To simplify site management, centralize content sharing, and expand subscription-based revenue, the company turned to Prolifics for help integrating its application infrastructure and adding ecommerce capabilities.

Prolifics built a centralized web content management platform and migrated the acquired company’s .NET environment onto the parent company’s integrated architecture, using technologies such as JBoss, Java, ASP .NET, Oracle 10G RAC, CRE Loaded, and Akamai. The solution enabled segment-based premium content, remote subscriber authorization, and PCI-compliant payment processing, resulting in substantial growth in subscription base and advertising revenues while improving security and scalability.