Case Study: SAP SuccessFactors cuts research timelines from months to days with Prolific

SAP SuccessFactors cuts study timelines by 88% with Prolific

SAP SuccessFactors' Future of Work Research Lab, comprised of behavioral scientists, needed to generate rapid organizational insights to guide HR practices and product decisions. Their challenge was that traditional research vendors took months to field global surveys, lacked qualitative depth, and charged a premium for niche audiences, making it impossible to keep pace with fast-moving topics like AI.

By using Prolific, the team gained direct access to a global participant pool, eliminating the middleman. The solution allowed them to field surveys with precise targeting and high-quality qualitative questions at no extra cost. The results included an 88% decrease in study timelines, from months to days, and a 67% reduction in survey costs, enabling the lab to deliver defensible, globally relevant data at the speed of product development.

SAP SuccessFactors