Case Study: Microsoft achieves rapid qualitative research at scale with Prolific

Microsoft gets qualitative insights in 24 hours with Prolific

The customer, Microsoft, faced the challenge of a trade-off in traditional research: they could either conduct large-scale surveys that lacked depth or run deep qualitative interviews that were slow and limited in scale. They needed a way to achieve rich, qualitative insights at a quantitative speed and scale, which led them to the vendor Prolific and the AI-moderated research platform Outset.

The solution implemented by Prolific was a direct API integration with Outset, providing instant access to over 300,000 high-quality, verified participants for video interviews. This allowed Microsoft to run thousands of multilingual interviews in under 24 hours instead of the 3-4 weeks required by traditional methods. The measurable impact was a dramatic acceleration of research, enabling better and faster product decisions based on feedback from a much larger and more diverse group of people.

Microsoft