Case Study: a major Ivy League university advances climate belief research with Prolific

Leading Ivy League University achieves 66% retention in 60-day climate study with Prolific

Researchers at a leading Ivy League university faced the challenge of running a complex, 60-day longitudinal study to investigate if putting a tangible cost on beliefs could change opinions on the climate crisis. The logistical difficulties included identifying eligible participants, gauging their interest, and then retaining them for the lengthy study while ensuring reliable daily engagement and swift communication. They used Prolific to facilitate this research.

With assistance from Prolific, the researchers used a screener study to identify and recruit balanced groups of participants and leveraged mass messaging features to invite them. Prolific's high-quality respondent pool and rapid customer support ensured reliable data collection throughout the involved process. The study achieved a 66% retention rate, with 667 out of 1,005 participants completing the entire 60-day research, demonstrating highly engaged and committed respondents.