Case Study: Centerfield cuts research time to under 24 hours with Prolific

Centerfield cuts research time from weeks to under 24 hours with Prolific

Centerfield, a company that helps major brands acquire customers through owned media and editorial sites, faced the challenge of collecting credible consumer insights at the speed of news cycles. Their previous providers delivered low-quality data and poor support, making it impossible to publish timely research. They turned to Prolific to find a reliable solution for gathering high-quality, in-depth consumer responses quickly.

By using Prolific's self-serve platform with its extensive screeners and automated demographic balancing, Centerfield could rapidly target specialized audiences. The solution provided by Prolific reduced their research time from weeks to under 24 hours for thousands of responses. This speed and data quality allowed their studies to be published while topics were still relevant, resulting in media citations and their research being cited as a trusted source by AI models.

Centerfield