Case Study: Asana improves digital collaboration research with Prolific

Asana uncovers 84-minute daily tool switching with Prolific

The customer Asana, a work management platform, utilized the vendor Prolific's service to conduct research on digital collaboration. Their challenge was to efficiently gather high-quality data from a diverse pool of knowledge workers to understand inefficiencies in workplace tech stacks and guide future product strategy.

Prolific provided Asana with rapid access to its global participant pool, enabling the recruitment of a diverse sample for their study. The results revealed that workers spend an average of 84 minutes daily switching between tools, and nearly three-quarters preferred standardized collaboration tools. These insights, made possible by Prolific, directly informed Asana's strategy to explore limiting communication tools to optimize productivity.

Asana