Case Study: Johnstone Odessa boosts online sales and delivery efficiency with Prokeep broadcast text messaging

Johnstone Odessa - Customer Case Study

Johnstone Odessa, part of the Johnstone distribution network, wanted a better way to keep HVACR customers informed, improve delivery efficiency, and drive more adoption of its online store. Before working with Prokeep, the team struggled with order-status communication, inefficient delivery routes, and marketing that wasn’t fully effective.

Prokeep implemented business texting and broadcast text messaging, along with automated order updates, to notify customers about order status and delivery dates while supporting marketing and ecommerce adoption. The results were significant: Johnstone Odessa sent 26,142 broadcast messages, generated 2,103 text promotion responses, increased online sales by about 300% over the last year, and reported efficiency gains that were “100 to 500 fold” compared with prior processes.

Johnstone Odessa

Joel Rhodes

Operations Manager