Case Study: Truckworx Prevents Lost Business with Prokeep

How Truckworx Prevented Lost Business with Prokeep

Truckworx, a family-owned commercial truck and trailer dealer with 20 locations, needed a better way to manage customer relationships across siloed communication channels. Because reps often relied on personal phones and individual contacts, customers could be left without help when a salesperson was unavailable. They turned to Prokeep’s centralized communication platform to bring text, email, and fax into one place.

With Prokeep, Truckworx could keep every customer conversation visible to the team, allowing anyone to step in when needed and preventing lost business. The vendor’s broadcast text messaging also helped the company send promotions and updates quickly, driving sales and engagement. Results included 21,000 1:1 customer conversations, 36,000 messages sent/received, 13,000 SMS marketing texts, 435 re-engaged customers, 275 automated after-hours replies, and 8,200 texted attachments.

Truckworx

Susan Dunn

Corporate Inventory Control Manager