Case Study: Gescan Optimizes Customer Experience with Prokeep

How Gescan Optimized The Customer Experience With a Messaging API

Gescan, a Canadian electrical wholesale distributor, was looking for a better way to handle a growing volume of e-commerce and digital orders while keeping customer communication efficient. To solve this, the company turned to Prokeep’s messaging software and API, using text messaging to connect customers directly with branch counter teams instead of relying on congested phone lines and email.

With Prokeep, Gescan integrated alerts into Zendesk so branches were notified in Prokeep when orders had backorders or required sourcing, making teams more responsive and agile. The result was faster customer communication, quicker order handling, and a more personal service experience that helped Gescan strengthen relationships and improve overall customer support.

Gescan

Wes Penrose

Director of Digital Solutions