Case Study: Winlectric saves time and streamlines communication with Prokeep

How Bowling Green Winlectric Saved Time with Efficient Communication

Bowling Green Winlectric, a lighting and electrical distributor, was struggling with fragmented customer communications spread across phone calls, personal cell phones, texts, and emails. This made it hard to track conversations, slowed down follow-up, and sometimes created accountability issues when messages or voicemails were missed.

Prokeep provided a centralized texting platform that let customers text the branch number into one shared inbox, helping Bowling Green Winlectric manage non-urgent communication, keep records, and streamline follow-ups. With Prokeep, the team reduced time spent on phone calls and voicemails, improved communication accuracy, and gained more time for other daily tasks. The company still receives about 125 phone calls a day, but Prokeep has made communication easier and more efficient.

Winlectric

Benton Jolly

President