Case Study: City Electric Supply reactivates dormant accounts and keeps customers engaged with Prokeep

City Electric Supply reactivates dormant accounts in 30+ days with Prokeep

City Electric Supply, a multi-branch electrical distributor, faced the challenge of customer accounts going dormant due to siloed communication on employees' personal phones. This reactive approach, managed by District Manager Jason Ford, made it impossible for teams to share customer interactions or conduct structured outreach, causing them to miss potential orders and lose visibility into customer behavior.

To solve this, the company implemented Prokeep, a centralized communication platform. This allowed the entire team to manage customer texts collaboratively, leading to proactive outreach campaigns that successfully reactivated dormant accounts. More importantly, Prokeep provided the visibility and accountability needed to prevent active accounts from going quiet in the first place, resulting in sustained growth for the branches that fully adopted the tool.

City Electric Supply