Case Study: Blanchard Machinery boosts customer loyalty and more orders with Prokeep

Blanchard Machinery boosts Net Loyalty Score by nearly 10 points with Prokeep

Blanchard Machinery, a Caterpillar dealer, faced challenges in its parts and logistics operations, relying on inefficient phone calls and manual tracking which led to missed sales opportunities and inconsistent customer follow-ups. To address this, they turned to the vendor Prokeep for a solution.

By implementing Prokeep's platform, Blanchard's team streamlined communication through text messaging, enabling associates to manage multiple conversations at once and proactively suggest add-on parts. This resulted in an 18% increase in customer satisfaction scores and a near 10-point increase in Net Loyalty Scores at pilot locations. Prokeep also helped drive a 50x increase in revenue from SMS marketing and significantly reduced time lost to phone tag.

Blanchard Machinery