Case Study: Samsung simplifies cooking with ProKarma's smart app

Samsung simplifies the cooking experience with a smart app

Samsung wanted to simplify the cooking experience for its Club des Chefs initiative and support a new smart fridge launch at CES with tablet and mobile apps. To deliver a more connected user experience and keep recipe content fresh on a global scale, Samsung partnered with ProKarma.

ProKarma helped Samsung design, build, and test a multi-channel smart app with recipe recommendations based on ingredients in the fridge, bi-weekly content updates, real-time notifications, voice-read recipes, and multilingual subtitles. The app launched in seven countries and helped Samsung deliver a more modern cooking experience that better meets the needs of next-generation home cooks.

Samsung