Case Study: Major Media and Entertainment Company achieves better content personalization with ProKarma’s RStudio Connect solution

RStudio Connect provides insights for major media company

Major Media and Entertainment Company, a global producer and distributor of motion pictures and television with more than 3,500 films released in over 20 countries, needed a better way to use data to personalize viewing experiences and keep audiences engaged in a crowded streaming market. ProKarma helped address this challenge using RStudio Connect to support data-driven decisions around content selection and audience targeting.

ProKarma built a publishing platform on RStudio Connect that enabled the company’s data scientists to combine R and Python, collaborate more effectively, and extract deeper insights from customer behavior. As a result, the company expanded from three servers to eight, increased data storage capacity, and grew its user base from one team to two teams, with the flexibility to scale further. The solution now helps the company use AI to recommend content, as well as inform what to produce and license in different regions.