Case Study: Priority Health boosts enrollment and engagement with ProKarma

Priority Health website boosts enrollment and engagement

Priority Health, a Michigan-based nonprofit health plan, wanted its website to better reflect its high standard of service and make it easier for non-members to enroll. They engaged ProKarma to improve the digital experience and help move the organization onto Sitecore, supporting future CRM plans and a more member-focused online journey.

ProKarma redesigned the experience around transparent, confident, and inventive principles, improving UX, content, creative, and technology decisions across the site. The new Sitecore CMS gave Priority Health more flexibility to adapt to changing needs, and enrollment in the MyPriority portal increased by triple digits, helping drive greater member engagement and conversion.

Priority Health

Deb Cooper

Marketing Technology and Brand Strategist