Case Study: Pabst Brewing Company improves forecasting with ProKarma’s SIOP solution

Pabst unlocks better forecasting through a SIOP process

Pabst Brewing Company, the largest American-owned brewery with more than 30 beers in its portfolio, needed a better way to forecast demand across highly regional brands and rapidly changing beer market trends. To improve sales, inventory, and operations planning, Pabst turned to ProKarma’s SIOP solution to help manage shipments, revenue, costs, and depletion volume more effectively.

ProKarma built a unified SIOP process that brought together insights from executives, field sales, key retail customers, and brand marketing, supported by performance management, predictive analytics, data integration, and business intelligence. The solution enabled Pabst to create more accurate and reliable forecasts, improve sales, production, and inventory planning, and feed those plans into its annual financial plan, ensuring beers were available when and where consumers wanted them.

Pabst Brewing Company