Case Study: Leading Sports Footwear, Apparel and Accessories Company achieves 3M new loyalty members with ProKarma

Over 3 million members join a new retail loyalty program

Leading Sports Footwear, Apparel and Accessories Company, a leading action sports brand rooted in the skate and streetwear scene, wanted to engage customers through a digitally led retail loyalty program that could go beyond the traditional model. The company turned to ProKarma to help improve customer understanding and create a more personal, conversational mobile app and mobile web experience.

ProKarma designed and launched a new loyalty program built for inclusivity and social amplification, helping activate brand loyalists both in-store and online with exclusive rewards and richer customer experiences. The results were strong: the company saw a significant lift in email capture after one month, one-third of members downloaded the loyalty app, and more than 3 million new members joined within the first half-year.