Case Study: Large International Telecommunications Firm achieves a better customer loyalty app experience with ProKarma

Mobile app engages over 3 million active users each week

Large International Telecommunications Firm partnered with ProKarma to redesign its loyalty mobile app after a year in market revealed customer pain points, stakeholder feedback, and manual processes causing errors. The telecom also needed to improve app availability, as its servers often struggled to handle incoming traffic.

ProKarma delivered a visually appealing, easy-to-use app with zero downtime in less than six months, improving prize redemption, responsiveness, and overall user experience. The solution included back-end enhancements and robotic integrity checks to eliminate errors and reduce manual effort, helping the app serve over 3 million active users each week and support more than $900 million in free products and discounts distributed to customers.