Case Study: Microsoft achieves data-driven sales growth with ProKarma

Microsoft creates data-driven organizations

Microsoft needed a better way to unify disconnected devices data with its broader commercial data environment so leaders, managers, marketers, and sellers could make informed decisions. As its Surface and Modern Workplace businesses grew, Microsoft faced a challenge in identifying the right accounts, offers, and priorities across large territories, and it turned to ProKarma for help.

ProKarma built a long-term data analytics and reporting service for Microsoft, connecting data across businesses, creating a new data model, and delivering tools for planning, execution, and performance measurement. The solution gave teams visibility into business drivers, account targeting, pipeline, and seller performance, and it is now used across 95% of Microsoft’s global sales force. According to the case study, these capabilities helped Microsoft’s Surface and Modern Workplace businesses grow by 40% year over year.

Microsoft

Christine Bell

Senior Director of Insights