Case Study: Becker Media improves lead access and follow-up with ProKarma's Heroku app

Heroku App drives customer success for Becker Media

Becker Media, a telecom and media company that provides marketing and advertising services for colleges and universities, wanted a better way for its clients to access and manage prospective student leads. Working with ProKarma, the team aimed to build a web portal that would let schools log in, view student information, download lead lists, and disqualify leads more easily.

ProKarma implemented the portal on Heroku, using Heroku Connect and prebuilt components to reduce development effort and keep the project entirely in Heroku for development, testing, and deployment. The solution added lead-qualification rules and real-time email notifications, helping Becker Media’s clients follow up faster and more efficiently while automatically filtering out unqualified students; the app was also handed over for independent management by the Becker Media team.

Becker Media

Bill Buchanan

Chief Operating Officer