Case Study: Craft Brew Alliance achieves cross-functional planning and forecasting with ProKarma

Craft Brew Alliance implements cross-functional planning

Craft Brew Alliance, a fifth-largest U.S. craft brewing company with a growing portfolio of brands, needed better planning and forecasting across its complex sales, production, finance, and staffing operations. As the business expanded through new brand additions and partnerships, it wanted a more comprehensive way to understand how its functions and departments interact, beyond traditional financial planning.

ProKarma built a custom business planning solution that integrated data from the general ledger, sales, production, finance, and staffing to deliver automated total forecasting and cross-functional planning. The result was improved revenue, volume, profitability, and production forecasting, along with granular visibility into distributor and wholesaler margins so Craft Brew Alliance could make smarter planning decisions across the business.

Craft Brew Alliance