Case Study: Leading Healthcare Provider streamlines content management with ProKarma

Content management streamlined for healthcare provider

Leading Healthcare Provider, a $29 billion managed care consortium serving millions across 21 states, struggled with a patchwork of multiple websites and content management systems that made updates difficult, increased costs and technical debt, and slowed patient engagement. ProKarma stepped in to help modernize its digital experience, including support for a new content management platform.

ProKarma partnered with the organization to implement Adobe Experience Manager, along with Adobe Analytics and Adobe Target, and used an RPA-based approach to migrate content more efficiently. This created a more agile content management platform, improved personalization and customer insights, and reduced content migration costs by 50%, helping the provider deliver updates and new features faster across its digital touchpoints.