Case Study: Global Sporting Apparel Company brings membership experiences to life with ProKarma

Bringing the membership experience to life

Global Sporting Apparel Company turned to ProKarma to help launch a new 1:1 personal shopping membership experience and app pilot. The challenge was to bring a digital-to-physical membership vision to life in select New York Metro stores and a new flagship location, creating a seamless, consumer-focused experience centered on access rather than points.

ProKarma led the launch strategy, served as strategic user-experience adviser, and designed the membership service, engagement approach, and in-store playbook for enrolling, greeting, and guiding members. The result was a core membership strategy that is now driving growth, with the app heavily used by the company’s highest-value consumers, 1:1 service expanding across major U.S. cities, and a flagship store design validated as the model for future openings.