Case Study: BMC achieves customer-driven conversions with ProKarma

BMC customer insights drive customer conversions

BMC, a global enterprise IT software leader, needed to unify a fragmented brand and customer experience after acquiring 30+ companies and expanding its product portfolio. With no single agreed-upon target customer and too many personas shaping product-focused content, BMC partnered with ProKarma to shift toward a more customer-centric digital experience that could better support B2B buyer journeys and drive conversions.

ProKarma led a multi-day workshop to define two primary customer mindsets, then used those insights to reshape BMC’s website taxonomy, information architecture, content model, and prioritized user flows. The team delivered responsive, mobile-first wireframes, a detailed content matrix, style guidance, and frontend CSS/JavaScript to support implementation, helping BMC launch a more aligned, customer-focused site and continue improving high-touch areas like the homepage, category pages, and product detail pages.

BMC

Mark Fries

Principal Strategic Marketing Manager