Case Study: KinderCare achieves higher mobile conversions with ProKarma and Sitecore

Better mobile experience pays off with a surge in conversions

KinderCare, a leading early childhood education and childcare provider with more than 1,400 centers, worked with ProKarma to improve its digital experience as mobile traffic surged. Its separate, non-responsive mobile site was costly to maintain and delivered lower conversions than desktop, while the company also needed a better way to help families find nearby centers and support field staff with timely information.

ProKarma helped KinderCare redesign the site around a customer-centric content strategy and move it to the Sitecore 8 Experience Platform, creating a responsive, mobile-friendly experience and streamlined CMS workflows. The new site improved usability, increased mobile conversion rates well beyond ROI projections, and delivered full payback on the investment within six months, while also making content management faster and easier for marketing and field teams.

Kindercare