Case Study: AutoTrader optimizes ecommerce performance with ProKarma cloud solutions

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Preview of the AutoTrader Case Study

Autotrader optimizes ecommerce in the cloud

Autotrader, the online car marketplace, needed a reliable hosting solution for its newly released mobile application and a flexible way to support a geographically dispersed user base. ProKarma helped address this challenge with a cloud-based hosting environment designed for both mobile and web users.

ProKarma built a load-balanced, multi-tier cloud infrastructure with multimedia support, location-based request handling, template-based services for production replication, and a cloud CDN. The solution moved Autotrader’s production environment to a public cloud, improved multimedia response times and communication quality, and freed up physical data center space and IT resources so the company could take on additional projects and increase productivity.


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