Case Study: AUL achieves a refreshed, human-centered brand with Project6 Design

AUL refreshes its brand after 22 years with Project6 Design

The customer, AUL, an automobile insurance contract company, faced the challenge of a weathered brand that failed to clearly communicate its identity or industry leadership. Their marketing collateral and processes required improvements to better support their sales team and meet agent requests. Project6 Design was engaged to undertake a comprehensive rebranding initiative.

Project6 Design conducted an in-depth strategic brand analysis and created a new identity focused on a strong human element. The solution included a new logo with an approachable font and a protective 'parafoil' mark, which was applied consistently across all marketing collateral, the trade show booth, and the website. The result was an overwhelmingly positive response from agents, who believed the new branding was a terrific step forward that better reflected AUL's business approach and culture as an industry leader.

AUL