Case Study: Leading eCommerce Company achieves 95%+ carrier compliance and improved middle-mile visibility in Europe with project44

Leading eCommerce Company Enhances Middle Mile Lanes with Advanced Visibility

Leading Ecommerce Company, the world’s largest ecommerce retailer, struggled to get accurate visibility into middle mile lanes across Europe—specifically critical pull time (CPT) at fulfillment centers and critical entry time (CET) at sort centers. Relying on manual logs and self-reported carrier data left them unable to pinpoint whether delays were caused by carriers or internal inefficiencies, hurting Delivery Estimate Accuracy (DEA). To fix this, they turned to project44 to leverage its extensive carrier network and high-fidelity tracking/visibility.

project44 delivered lane- and carrier-level visibility that allowed the Leading Ecommerce Company to identify root causes, investigate trends, and collaborate with fulfillment centers, carriers, and sort centers on corrective actions. Within the first 45 days they achieved 95%+ compliance from more than 2,500 carriers, enabling resolution of recurring issues, improved delivery performance, and enhanced lane analyses to drive efficiencies (including decisions about private fleets).