Case Study: Tune Hotels boosts awareness for its new Quezon City branch with Proi Worldwide

Tune Hotels launches a new branch in Quezon City with Proi Worldwide and becomes part of the Philippines' largest hotel chain owner in 4 years

Proi Worldwide worked with Tune Hotels, a budget hotel chain, which faced the challenge of launching a new branch in Quezon City. The new hotel needed to build awareness and attract guests in a competitive market against more established budget hotels.

The solution implemented by Proi Worldwide involved generating media hype around the hotel's opening by also announcing that its parent company, Red Planet Hotels, had become the largest hotel chain owner in the Philippines. This campaign secured significant coverage across print, online, and broadcast media. The results were a successful launch that attracted numerous customers to try the new hotel's services and book rooms.

Tune Hotels