Case Study: Study in Europe boosts visibility in Brazil with Proi Worldwide

Study In Europe drives 130 articles and 9,000 fair visits with Proi Worldwide

The customer, Study in Europe, an educational project of the EU, faced the challenge of establishing itself as a reference for foreign study programs on the Brazilian market. To publicize the project and support its presence at a major education fair, it engaged the vendor Proi Worldwide, leveraging its global network of agencies for a comprehensive communications service.

Proi Worldwide developed a strategic plan that included media relations, a press conference, and the creation of support materials. This solution, executed through close collaboration between its partner agencies in Brazil and Belgium, generated 130 media articles and attracted 9,000 students to the client's area at the fair. The success of the project demonstrated the effectiveness of Proi Worldwide's integrated approach.

Study In Europe