Case Study: PhilDev drives innovation-led growth awareness with Proi Worldwide

Philippine Development Foundation earns 39 press pick-ups with Proi Worldwide

The Philippine Development Foundation (PhilDev) faced the challenge of successfully executing its third IDEA Global Entrepreneurship Symposium to further its mission of alleviating poverty through innovation. To achieve this, PhilDev engaged the public relations services of Proi Worldwide, having been impressed by the firm's prior award-winning work.

Proi Worldwide implemented an innovative "Unconference" format, guided by Google, to foster inclusive communication and create an atmosphere of innovation. This approach resulted in a highly successful symposium with hundreds of participants and significant media attention, achieving 39 press pick-ups. The efforts by Proi Worldwide ensured the continued spread of the IDEA program's core message that entrepreneurship is key to economic growth.

Philippine Development Foundation (PhilDev)