Case Study: OPPO boosts brand awareness and sales in the Philippines with Proi Worldwide

OPPO doubles monthly media pickups with Proi Worldwide

OPPO, a global mobile electronics brand, faced the challenge of competing against numerous entrenched brands when entering the mobile-friendly Philippine market. To help with this product launch, OPPO worked with the vendor Proi Worldwide and its involved agency, M2.0 Communications.

The solution implemented by Proi Worldwide involved providing media contacts with hands-on experience by sending them OPPO phones for review. This strategy generated significant enthusiasm, which translated into extensive media coverage. As a measurable result, Proi Worldwide's agency regularly delivered twice the agreed number of media pickups each month, making the brand widely known and leading to continued brisk sales in the Philippines.

OPPO