Case Study: Ogalala grows its Facebook community and engagement with Proi Worldwide's social media management

Ogalala doubles Facebook fans to 20,874 with Proi Worldwide

Ogalala, a system of educational toys for child development, sought to engage with mothers online to become a trusted companion in their children's growth. The challenge was to build a community on Facebook where moms could learn about the play system and share parenting insights. Proi Worldwide, through its involved agency M2.0 Communications, provided social media management and strategy services to address this.

The solution implemented by Proi Worldwide involved creating interactive "MOM SOS" posts for sharing concerns, providing free activity sheets, and uploading helpful step-by-step product videos. This approach resulted in the Facebook page gaining over 20,000 fans, doubling its initial goal, and achieving a high 12% engagement rate. Proi Worldwide helped Ogalala build a strong reputation as a go-to resource for parenting advice among Filipino moms.

Ogalala