Case Study: Lucent Evermore Estate Development boosts awareness and leads for Paseo Verde at Real with M2.0 Communications

Lucent Evermore Estate Development boosts Facebook engagement 43% with Proi Worldwide

The customer, Lucent Evermore Estate Development, needed to fill its new affordable, green condominium development, Paseo Verde at Real. To reach its target market of millennials online, it required a partner with strong digital media expertise and chose Proi Worldwide's agency, M2.0 Communications, for social media management.

M2.0 Communications implemented a comprehensive digital solution, revamping the website for SEO and user experience, then launching a targeted Facebook campaign with engaging photos and videos. This strategy successfully made the dream of green living feel accessible. Proi Worldwide's efforts resulted in a Facebook page garnering 31,000 likes with a 43% engagement rate, a massive increase in website traffic to 5,000 monthly unique visits, and the direct sale of at least three properties.

Lucent Evermore Estate Development