Case Study: Lotus Central Inc boosts community engagement with Proi Worldwide's digital media campaign

Lotus Central Inc boosts Facebook following 140% in 6 months with Proi Worldwide

Lotus Central Inc, a mall operator in the Cavite province, needed to establish its first digital media presence to attract more visitors and tenants for its properties. Facing a more demanding and digitally savvy consumer base, the company recruited vendor Proi Worldwide and its agency M2.0 Communications for their digital media and marketing expertise.

Proi Worldwide, through M2.0 Communications, developed a strategy to treat the client's website and Facebook account as online community centers. They created diverse content to engage different community segments, showcasing events, amenities, and tenant success stories. This solution drove significant results: Facebook followers exceeded expectations by 140%, blog engagement was high, and the malls received a monthly increase in event venue inquiries and entrepreneur lease requests, successfully moving people from the digital realm to the physical stores.

Lotus Central Inc