Case Study: LINE Corporation boosts Philippine app adoption with Proi Worldwide

LINE Corporation reintroduces its app to 100 media attendees with Proi Worldwide

LINE Corporation, a popular Japanese instant messaging application provider, faced the challenge of a lukewarm reception for its flagship product upon entering the competitive Philippine market. The company engaged the vendor, Proi Worldwide, to reintroduce the LINE app and increase its awareness among target audiences.

The solution implemented by Proi Worldwide involved studying the initial strategy and holding roundtable discussions with media to demonstrate the product's benefits. By leveraging an upcoming TV launch, they expanded their target demographic. This approach resulted in LINE becoming a popular application in the Philippines, receiving better reception there than elsewhere in Southeast Asia. The vendor's efforts secured ample coverage for the relaunch across print and broadcast channels, with a hundred media persons in attendance.

LINE Corporation