Case Study: Knauf Insulation drives major media reach with Proi Worldwide

Knauf Insulation generates 31 media appearances and 6.7 million contacts with Proi Worldwide

The customer, Knauf Insulation, faced the challenge of low energy efficiency upgrades in Hungarian residences due to a lack of financing schemes, which was hindering growth in the building industry. Proi Worldwide, through its agency Premier Public Relations, was engaged to help address this communications challenge.

Proi Worldwide's solution was to organize a media trip and round table event for Hungarian journalists at the Ecobuild exhibition in London. The event featured Knauf Insulation's CEO and Head of European Public Affairs. This highly targeted activity for just six journalists generated 31 media appearances and an advertising value equivalent of €110,800, making it the company's most successful communication effort of the year.

Knauf Insulation