Case Study: Hampton by Hilton achieves stronger weekend travel engagement with Proi Worldwide

Hampton by Hilton drives 211M impressions with Proi Worldwide

The customer, Hampton by Hilton, faced the challenge of driving brand differentiation and growth in weekend travel. To capture consumer attention and stand out in a crowded market, they partnered with the vendor Proi Worldwide on an influencer engagement campaign.

Proi Worldwide implemented a solution that built a team of influential "Seekenders" to create and share content promoting weekend discovery. This was elevated through themed activations like a summer tour and a getaway giveaway. The campaign generated 211 million total impressions and significantly increased social engagement, with sponsored posts garnering up to 20,000 likes.

Hampton by Hilton