Case Study: Greenpeace drives solar energy awareness with Proi Worldwide

Greenpeace earns 67 million impressions with Proi Worldwide

The customer, Greenpeace, faced the challenge of promoting solar rooftop energy and debunking myths about it in the Philippines to newly elected officials. They engaged the vendor Proi Worldwide and its agency, M2.0 Communications, for public relations and events management services to launch a video series and manage a media event.

Proi Worldwide's agency provided full event and program management, including logistics, technical support, and media outreach. The solution successfully generated significant media attention, with 44 attendees—over twice the expected number—and achieved 67 million impressions, which was over three times the client's goal. This greatly increased awareness for Greenpeace's solar energy cause.

GreenPeace