Case Study: Expo Zaragoza 2007 achieves strong pan-European media coverage with Proi Worldwide

Expo Zaragoza 2007 attracts people to its stand across 4 European media markets with Proi Worldwide

The customer, Expo Zaragoza 2007, faced the challenge of promoting its upcoming international event at four major European tourism fairs within a tight timeframe and budget. The goal was to generate awareness and attract a large number of attendees. Vendor Proi Worldwide, through its PROI Portugal agency Grupo Inforpress, was enlisted to develop a pan-European PR program for this task.

Proi Worldwide's solution involved adapting the client's existing materials for each country and leveraging its network of PROI partner agencies to implement a coordinated campaign featuring media interviews and VIP visits. This strategy resulted in excellent media coverage across all four target countries and successfully attracted many visitors to the client's stands. The proven success not only met the initial objectives but also convinced the client to expand its request for Proi Worldwide's support to additional international fairs.

Expo Zaragoza 2007