Case Study: European Commission raises awareness of diversity and anti-discrimination in Portugal with Proi Worldwide

European Commission engages 2,000 visitors in anti-discrimination campaign with Proi Worldwide

The European Commission's Directorate General for Employment, Social Affairs and Equal Opportunities faced the challenge of raising public awareness about discrimination and promoting diversity across EU Member States. To implement its "For Diversity. Against Discrimination" campaign in Portugal, it engaged PROI Worldwide, whose PROI Portugal agency Grupo Inforpress executed the program.

PROI Worldwide, through its agency Grupo Inforpress, organized a multi-day public event called "Dias da Diversidade" in a Lisbon shopping center. The solution featured interactive activities like wheelchair table tennis, an anti-discrimination game, and youth workshops. The results were significant, with 2,000 visitors, 350 quiz participations, and the distribution of 28,000 publications. Online engagement included gaining 328 Facebook friends and 248 Facebook fans for the campaign.

European Commission