Case Study: European Commission boosts climate change awareness with Proi Worldwide

European Commission creates a climate change stand in 2 weeks with Proi Worldwide

The European Commission, under the Portuguese Presidency of the Council of the EU, faced the challenge of increasing public awareness and motivating European citizens to partner with developing countries to fight climate change during the 2007 European Development Days conference. The Commission engaged PROI Worldwide through its partner agencies to create a PR activity and an engaging stand for the event.

PROI Worldwide's solution was to design and build a unique conference stand that functioned as a relaxing nature spot, complete with trees, grass, and interactive tables dedicated to core elements like water and air. The stand successfully became a major attraction for visitors to rest and socialize, receiving visits and praise from high-level figures like European Commissioner Louis Michel and Kofi Annan. It effectively motivated participants to pledge themselves to stronger international partnerships.

European Commission