Case Study: Berlin Partner boosts international visibility with Proi Worldwide

Berlin Partner drives Berlin Days media exposure across Istanbul and Berlin with Proi Worldwide

The customer, Berlin Partner GmbH, the investment and image marketing organization for the city of Berlin, faced the challenge of promoting its international "be Berlin" campaign in Istanbul to mark the 20th anniversary of the fall of the Berlin Wall. To generate broad awareness and media attendance for the multi-day event, they engaged the vendor Proi Worldwide and its affiliated agencies.

Proi Worldwide's solution involved its German and Turkish partners, fischerAppelt and ZEGO Communication Strategies Center, collaborating on pre-event publicity, securing promotional partnerships, and organizing press events. This effort resulted in extensive pre-event coverage in all major local media, high attendance from journalists at events, and media exposure across leading daily papers, TV, and radio stations in both Istanbul and Berlin.

Berlin Partner