Case Study: Berlin Partner boosts Berlin’s global profile with Proi Worldwide

Berlin Partner brings Berlin Days to New York in 3 days with Proi Worldwide

The customer, Berlin Partner GmbH, is the investment and marketing organization for the city of Berlin. Its challenge was to showcase the city's growing prominence in art, culture, and business to a U.S. audience, specifically to mark the 20th anniversary of the fall of the Berlin Wall. To achieve this overseas, the organization engaged the vendor PROI Worldwide and its network of agencies.

PROI Worldwide, through its partners fischerAppelt in Germany and Crenshaw Communications in New York, organized and promoted a three-day event called Berlin Days. The solution included a fashion show, film screening, panel discussions, and a public brick-signing event. The results were significant media exposure, including a segment on the CBS Early Show reaching 3.4 million viewers, features in Time Out New York, and placements in web properties of the New York Times and Associated Press.

Berlin Partner