Case Study: Bayo achieves 1.13M media value with Proi Worldwide

Bayo earns 1.13M media value with Proi Worldwide

The customer, Bayo, faced the challenge of ensuring its new holiday collection would be a success after previous marketing campaigns had underperformed. To generate sales and secure exceptional media coverage for the launch, Bayo partnered with vendor Proi Worldwide and its subsidiary, M2.0 Communications, for public relations services.

Proi Worldwide's solution involved creating targeted story angles and adjusting the launch event to be more emotionally engaging. Their execution included securing attendance from a wide media network and producing content that highlighted Filipino holiday traditions. The results were successful media coverage across leading Philippine broadsheets, magazines, blogs, and social media, generating a media value of 1.13M for Bayo.

Bayo