Case Study: Air Transat manages a major crisis and earns positive media coverage with Proi Worldwide

Air Transat manages 306-passenger crisis with Proi Worldwide

The customer, Air Transat, faced a major crisis when one of its flights ran out of fuel over the Atlantic Ocean, requiring an emergency landing in the Azores. The airline needed immediate on-the-ground support in Portugal for passengers, crew, and to manage intense media scrutiny. The vendor, Proi Worldwide, through its Portuguese partner agency Grupo Inforpress, was engaged to provide crisis communication and local representation.

Proi Worldwide's partner, Grupo Inforpress, acted as the local spokesperson, managing all media relations, issuing translated press releases, and providing logistical and psychological support to affected passengers. The solution successfully generated widespread positive media coverage that highlighted the pilots' heroic actions. The vendor's support continued through the subsequent aviation investigation, helping to manage the narrative around the official report. The event's significance was later captured in a documentary by the Discovery Channel.

Air Transat