Case Study: Furn boosts consumer awareness with Prohibition PR

Furn reaches 110M with Prohibition PR

The customer, Furn, a leading UK home furnishings brand, faced the challenge of having low awareness among the press compared to its competitors, despite its products being sold in major retailers. To grow its reputation with consumers, it engaged the vendor, Prohibition PR, to implement a press office service.

Prohibition PR implemented an insight-led press office strategy that uniquely positioned Furn's affordable, design-led products to the media. This approach secured 37 pieces of coverage and a 110M campaign reach, leading to Furn becoming a permanently retained client of Prohibition PR.

Furn