Case Study: Black Sheep Brewery launches Burrow’s Blonde and boosts sales with Prohibition PR

Black Sheep Brewery launches Burrow’s Blonde with Prohibition PR, reaching 14.6M

Black Sheep Brewery, an award-winning brewery based in Yorkshire, partnered with Prohibition PR to launch a new charity beer, Burrow’s Blonde, in support of rugby legend Rob Burrow MBE. Their challenge was to generate significant awareness and media coverage for the beer's launch through an exclusive event and subsequent promotional activities.

Prohibition PR executed a comprehensive PR and social media campaign. This included organizing an exclusive launch event for the press, conducting media relations, producing video content, and providing a social media toolkit for guests. The results were substantial, generating 44 pieces of coverage that reached over 14.6 million people. The campaign led to a 274% increase in social mentions and helped make Burrow’s Blonde Black Sheep Brewery's fastest-ever selling bottle.

Black Sheep Brewery