Case Study: Black Sheep Brewery achieves a Christmas sell-out with Prohibition PR

Black Sheep Brewery drives £21k more sales with Prohibition PR

Black Sheep Brewery was challenged with driving traffic to its website to encourage purchases of its hero products during the competitive festive season. Prohibition PR was enlisted to help achieve this goal through a strategic PR and social campaign.

Prohibition PR implemented a solution using strategic product placement across national, regional, and lifestyle media, which created direct links to the brewery's Christmas gifting page. This campaign secured 59 pieces of coverage and resulted in a product sell-out, contributing to a £21k increase in sales versus the previous year and tripling the number of Christmas gift purchases.

Black Sheep Brewery